The goal of this campaign was to introduce Cabin Life magazine to a group of media buyers and agencies that represented potential advertisers.
The campaign lasted 6 weeks. Weeks 1-5 the outreach series alternated between print and digital efforts. On the sixth week, the group received 2 issues of Cabin Life, a media guide, a free subscription offer, and a specialty s'more kit imprinted with the magazine logo.
The mailing effort was considered to be extremely successful. This campaign was the beginning of a $20,000 uptick in ad revenue during the following 6 month period.
