Allison is the creative player behind Beyond The Box, an educational event geared towards HVAC/R business owners, service technicians, and employees. Contributions include creation of event microsites, development of a custom registration process for each location, reporting, day-of deliverables, printed and digital signage, as well as on-site execution.
Allison compiled a keynote intro video for the 2023 Beyond The Box event. This video is intended to increase the energy and get attendees excited about the Larson Company.
Allison also filmed throughout the event and edited this recap video for the 2022 Pewaukee, Wisconsin event.